On March 21, 2002, Yahoo! eliminated free software client access and introduced the $29.99 per year Mail Forwarding Service. The transition to Yahoo! Mail was not easy for many Rocketmail users. For us to build, it would have taken four to six months, and by then, so many users would have taken an email account. Yahoo! chose acquisition rather than internal platform development, because, as Healy said, "Hotmail was growing at thousands and thousands users per week. Yahoo! announced the acquisition on October 8, 1997, close to the time that Yahoo! Mail was launched.
The purpose behind acquiring Four11 was the company's RocketMail webmail service, which launched in 1997. We had a great cultural fit – it made a lot of sense." In the end, Yahoo! acquired Four11 for $96 million. They were more entrepreneurial than Microsoft. Marvin Gavin, who worked at Four11 as the director of international business development, said "We always had a bias about being acquired by Yahoo. Yahoo! made a deal with the online communications company Four11 for co-branded white pages. Yahoo! webmail interface as it appeared in 2001 Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. "Today, we're taking a step towards bringing email back to its roots," wrote Vivek Sharma, general manager of Yahoo! Mail & Messenger, in a separate blog post. The Windows 8 application makes use of features that are distinctive to the new operating system, such as displaying new email arrival notifications on dynamic Live Tiles on the main device screen. The iPhone and Android applications let users attach photos directly from phones' camera rolls, as well as take and send photos from within the Yahoo Mail interface. To simplify and streamline the user experience, Yahoo has eliminated buttons deemed not essential, while photos and attachments now show up at the top of messages. The webmail version now features a search query auto-complete. It's also now possible to do a keyword search across the entire contents of the inbox in the Yahoo Mail apps. When logging into the webmail version, users are taken directly to their inbox, and back-end tuneups have increased the performance of the service, according to Yahoo. Speed enhancements include an infinite scroll feature in the Yahoo Mail applications, so that users can browse for all messages on a single screen.
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